Name that Fish is a web-based startup that allows users to upload their snorkeling or diving videos for free, and runs an AI designed by marine experts to identify and tag all visible fish species. The algorithm was designed by Jake Easterling, co-founder of Scubotics, and is able to identify over 11,000 fish species. Although there is no formal charge, the site requests a donation, and emails the user a Dropbox link to the resulting video with tags and boxes. The site also offers to build custom AIs starting at $499.